Charity Ohlund

VP Sales & Marketing

The best companies achieve excellence in three areas:

People, Product, and Purpose

People
This seems like a no-brainer, but it’s actually the hardest part. Hiring and retaining the best people that represent your brand in a way you envision it is something that takes daily attention and focus from leadership. So how do great companies accomplish this? They give employees the opportunity and training to learn and grow professionally. They create teams that ensure employees are working with people they respect. (In other words, they hire for cultural fit.) And, most importantly, they inspire a vision for the company that every single employee believes in and works to achieve.

Product
In the best companies, all on board are united and working together to produce an excellent product or service, and they all consider it something of immense value. Whatever their role, employees at great companies strive for perfection in that role because they value their team, their customers, and they believe in their product.

Purpose
This is the most important part. Purpose is what separates good companies from great companies. The best companies have a clearly defined purpose, a reason for being, that everyone understands and considers crucial to the success of the company

At Fountain Mortgage, we put our purpose in the center of everything we do. And that purpose is simple: To educate and empower our clients to make the best possible financial decisions for their families.

For these reasons and 1,000 others, I’m proud to call myself a “Fountaineer.”